I can’t believe what I just wrote as an introduction to my Visual Merchandising plate and it doesn’t even make sense LOL
Arts and Design School (ADS) is a college department of University of San Carlos which is home for Fine Arts and Architecture courses. Last year Advertising students of USC created a corporate identity design for the rebranding of College of Architecture and Fine Arts to Arts and Design School for the purpose of the expanding courses offered from the college. This year, as a continuation to the rebranding — Visual Merchandising - a subject course that especializes or rather focuses on the visual presence of a brand — reaches its hand back last year pulling the now-realised unfinished saga, to establish the newly rebranded ADS into a concrete brand. Through a Wayfinding System, ADS will strenghten its brand boldly - though a secondary effect from this project, it will cobenefit both the institution and the visitors, guests, students and school staff.
A Wayfinding System will include unique icons that would best represent a designated area/place. It is an indespensible part for a wide and big institution. Moreso, a wayfinding system is not limited, in fact it is a science - a perceptible place’s perception will reflect from the design of its icon; positioning of the icons/signs should not disregard the visibility and convenience for these are the main keys - as a whole, with the interaction of the said two points, an immaculate conception of a system (a wayfinding system, that is) will bear. Thus, an occurence of fusion of science and art is witnessed.
As an enrolled student from this subject course, I hereby present my take, my candidacy, for whatever results may come, it’s in the instructor’s decision if my try of this wayfinding system will somehow coincide with science+art. But none to be worrysome for my efforts and mind have been in a torpedo to produce my very own humble wayfinding system.